D&AD 2016

Major beauty brand like Maybelline, L’oreal Paris and Max Factor all sell foundations, concealers, powders and so on but very of them actually sell these in darker shades. If they make they do they seldom make it to the stores, are advertised and have the place as the lighter shades. If they produce them they’re often only a few out of multiple shades and only comes in ”tan” which still suggests white as the norm. High-end brands like Chanel, Dior and Yves Saint Laurent sell these but at a much higher price that’s not accessible to a lot of people. The world needs a brand that sees these problems and does something about it in a progressive way making a statement and providing products for all people regardless of their complexion.