I worked with Adidas on a series of events for their relaunch of their classic ZX sneakers. As the innovator of the Originals family, ZX lives in the crossroads of culture and technology so nothing was more appropriate than a series of online events featuring up-and-coming talent in the music and urban culture industries.
Every asset was meticulously designed to create a slick experience that fans loved. The team and I took inspiration from the effortless cool that adidas Originals is famous for and delivered it in an entirely digital campaign. Despite being an entirely digital production that spanned multiple geographical locations. Fan engagement was high throughout: more than 1.6 million impressions were generated overall.