D&AD 2020

DICE is on a mission to get people out more – because going out makes us feel good. It lets us fully experience our city. It connects us to a community. And it gives us memories that last. DICE has gone from being a six-person company in London to one of the fastest-growing consumer businesses in Europe, with offices in Paris, Barcelona, Milan, Los Angeles and Sydney. It was time to rebrand to represent its community of fans more accurately. They’ve been at the core of the business since day one, and now they’re firmly at the core of the brand too.